How do I get my first customer?

If you’re reading this, you may be asking yourself, How do I get my first customer for my newly incorporated business? There are a few different methods of working towards building your customer base, depending on your budget and determination, you’ll have a multitude of different choices ranging from Search Engine Optimization (SEO), networking with your peers, cold calling, and creating an experience for your customers. We’ll be going over each of these pieces in this article, and talking about which approach works the best for your business or industry. Solar Digital is the leading edge in building technology for the next generation of companies in the Greater Vancouver Area, The Fraser Valley, and the rest of The Lower Mainland.

When bootstrapping (creating a brand with no or minimal funding), efficiency is key. Solar Digital produces innovative methods for you to build your brand and customer base. What are the best methods to create value in my company and brand to get my first customer? Utilizing SEO (Search Engine Optimization) and keyword optimization for your website is a price-efficient manner of increasing your search ranking for search engines such as Google, Bing, and DuckDuckGo. SEO (Search Engine Optimization) can be quite timely but an efficient way to build long-lasting relationships with your customers. SEO (Search Engine Optimization) takes 6-8 months to build a long-lasting profile on search rankings but will often provide longer-lasting effects compared to its alternative, PPC (Pay per click ads). Bootstrapping a company is definitely possible in many industries but will require more effort from the individual!

Building your brand in public can be quite simple and efficient with the use of social media platforms. Recently we’ve seen companies go public with just the use of building your company by posting your process from production, fulfillment, and shipment. As well, social media platforms like Facebook and Instagram allow customers, businesses, and consumers to easily get in touch with you. Although, for certain industries building a social media presence may not be quite essential. For example, an e-commerce brand or sports league may require more of a presence than a transport, manufacturing, or b2b (business to business) industry. 

If all else fails, cold calling potential clients is always a possibility for attaining your company’s first customer. For example, if you are approaching 500 different construction companies for a software solution to manage customer relationships. You will eventually create enough relationships to bring someone on board for a trial! The goal isn’t to offer a service directly to the potential B2B (business to business) customer but rather to create a relationship that creates mutual benefits for both of your companies. Building a product or service for your company must provide value to the customer for them to spend time or money on it. With this in mind, it becomes quite simple to determine what must be done to create a valuable product in the industry you’re seeking.

In conclusion, building a brand requires one of the following: time, money, or experience. Solar Digital provides all 3 at the best value available in Abbotsford, The Lower Mainland, The Fraser Valley, and The Greater Vancouver Area. Regardless of what your company’s goals are, we will help you find your first customer. Work with Solar Digital today.